1. What type of organization is Cognizant?

2. What are some ways Cognizant uses social media in the organization?

3. What type of knowledge is more popular at Cognizant? And what does that type of knowledge mean? Also, how is this shared throughout the organization?

4. How does Cognizant use social media for contacting outside the organization?

Your total assignment should be less than 1 page! 1. What type of organization is Cognizant?

2. What are some ways Cognizant uses social media in the organization?

3. What type of knowledge is more popular at Cognizant? And what does that type of knowledge mean? Also, how is this shared throughout the organization?

4. How does Cognizant use social media for contacting outside the organization?

' . . _ Few companies have applied social media as l" PRACTICE ~...___,___I_ effectively as Cognizant, based in Teaneck. '- New Jersey and with employees in develop- ment centers around the world. Cognizant provides information technology. consulting. and business process outsourcing services to companies that span five continents and every major industry. Many of Cognizant's employees are young and they appreciate the opportunity to use social media to build their personal and professional networks both inside and outside the company. All projects and project managers are rated on how well they use social media. and Cognizant regularly analyzes the strength of its employee networks. By looking at who has a large number of followers. managers can tap into these people to help spread new ideas or get feedback from across the organization. CED Frank D'Souza contributes regu- lady to blogging forums and uses blogs to communicate new initiatives and get foedback. Much of the knowledge at Cognizant's is tacit knowledge that can't easily be captured in a structured way. Rather. it has to be located and accessed through social and personal ties among colleagues. One aspect of the social media system is a knowledge management platform. called Knowledge Management Appliance. which includes the ability to \"tag\" both documents and people so an employee can easily search for those with expertise related to specic technologies or projects. In addition to questions and answers. employees post clogs. comments. and Twitter-like messages that help build connections. itlvi Appliance is integrated with the Cognialnt C2 initiative. which is designed to provide people with access to specific codied knowledge in the context of a particular work process. For any task. a user can see task dependencies. guidance information. templates. similar project artifacts. notes. and checklists. The nal aspect is using social media to connect with external stakeholders. such as clients. industry experts. and academics. no important point is that Cognizant doesn't use this for sales or marketing purposes. but rather for building a trusted online environment where people can connect with one another. share content and opinions. follow one an- other's activities, and have a dialogue about important business issues.\" I Cognizant