Tyler thought of a loyalty program that would integrate the various dining options and takeout business. And he knows that there is a tight balance between offering promotions and benefits with a loyalty program, but it cannot erode profits without gaining sustainable business. The point-of-sale system stores a great deal of data from the daily activities of the business. Tyler is aware that the system can process takeout orders as well as advance food orders. He needs to understand the data stored by the system. From this research, the system maintains data on each table with the number of diners, the day and time of their seating, how long they were seated, the total check and the individual items ordered; all the normal data points associated with dining. 1. What types of strategies can Tyler implement to inte- grate the social media and advertising programs? 2. How can Tyler evaluate the effectiveness of their social media and advertising efforts?