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1. What went wrong with Mattel's recall strategy? 2. Who are Mattel's stakeholders? Who did Mattel cater to in the recall? 3. What values did

1. What went wrong with Mattel's recall strategy?

2. Who are Mattel's stakeholders? Who did Mattel cater to in the recall?

3. What values did Mattel exhibit during the recall? How did they affect Mattel?

4. What should Mattel do right now and in the future?

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