1. What would best be described as a method of research involving moderated small discussion groups?

Focus groups

Surveying

Interviews

Scope research

Probability sampling

2. Marketing Research can benefit all aspects of the marketing framework.

True

False

3. Which of the following research designs describe the characteristics of the market in a conclusive manner and uses closed-ended questions?

Secondary

Performance monitoring

Comprehensive

Causal

Descriptive

4. What kind of data is collected by companies and then is made available for sale?

Syndicated data

Collaborative data

Competitor data

Statistical data

Informative data

5. Who ultimately has responsibility for acting on the research and making marketing decisions?

Sales managers

Marketing managers

Regional managers

Research team

Communication managers

6. You are sales manager for an industrial firm. You are considering reorganizing your sales force. You plan to use your knowledge of your sales team to conduct personal interviews with a small sample of 20 of the more successful and articulate ones to get their reactions to this idea. What sampling procedure will you use?

cluster area

judgment

convenience

systematic

stratified

7. Which of the following can be categorized as both primary and secondary packaging?

M&Ms shrink wrapped with Reese's Pieces

a Milk carton

a Chocolate box

a Pepsi 12-pack

an apple