Question
1. What would best be described as a method of research involving moderated small discussion groups? Focus groups Surveying Interviews Scope research Probability sampling 2.
1. What would best be described as a method of research involving moderated small discussion groups?
Focus groups
Surveying
Interviews
Scope research
Probability sampling
2. Marketing Research can benefit all aspects of the marketing framework.
True
False
3. Which of the following research designs describe the characteristics of the market in a conclusive manner and uses closed-ended questions?
Secondary
Performance monitoring
Comprehensive
Causal
Descriptive
4. What kind of data is collected by companies and then is made available for sale?
Syndicated data
Collaborative data
Competitor data
Statistical data
Informative data
5. Who ultimately has responsibility for acting on the research and making marketing decisions?
Sales managers
Marketing managers
Regional managers
Research team
Communication managers
6. You are sales manager for an industrial firm. You are considering reorganizing your sales force. You plan to use your knowledge of your sales team to conduct personal interviews with a small sample of 20 of the more successful and articulate ones to get their reactions to this idea. What sampling procedure will you use?
cluster area
judgment
convenience
systematic
stratified
7. Which of the following can be categorized as both primary and secondary packaging?
M&Ms shrink wrapped with Reese's Pieces
a Milk carton
a Chocolate box
a Pepsi 12-pack
an apple
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