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1. What would happen to a business without a marketing strategy? Why?The purpose of a marketing strategy is to maximize 2. Why is segmenting a

1. What would happen to a business without a marketing strategy? Why?The purpose of a marketing strategy is to maximize 2. Why is segmenting a niche market so crucial for small business? 3. What types of data should be collected and analyzed in order to get a clear picture of the market for the good or service being produced? 4. What do you think is the biggest limitation for small businesses conducting market research?

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