1. When companies do not want to use market prices or find it too costly, they typically use __________ prices, even though suboptimal decisions may occur. average-cost full-cost long-run cost short-run average cost 2. The price of movie tickets for opening day and the few days following compared to the price six months later is an example of price gouging. peak-load pricing. dumping. demand elasticity. 3. A product's markup percentage needs to cover operating profits when the cost base is variable manufacturing costs. the full cost of the product. the variable cost of the product. All of the above