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1. When does an organization need digital marketing strategy? 2. What are the barriers that usually block the path to digital transformation? 3. List and

1. When does an organization need digital marketing strategy? 2. What are the barriers that usually block the path to digital transformation? 3. List and discuss the cultural variables needed for digital transformation in an organization 4. What are the similarities between the internet and historical global communications revolutions?
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1. When does an organization need digital marketing strategy? 2. What are the barriers that usually block the path to digital transformation? 3. List and discuss the cuitural variables needed for digital transformation in an organization 4. What are the similarities between the internet and historical global communications revolutions

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