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1. When Minnick Company adopted an enterprise risk management program, the traditional risk manager noted that 90 percent of company sales were to a single
1. When Minnick Company adopted an enterprise risk management program, the traditional risk manager noted that 90 percent of company sales were to a single customer. She implored the marketing department to find additional customers so that Minnick Company would not be so dependent on a single customer. This risk control technique that Minnick Company would apply to reduce the reliance on a single customer is called:
a. duplication. b. diversification. c. separation. d. risk transfer. e. loss reduction.
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