1. When promoting a product, regardless of media, what is the single MOST important thing to communicate? How it is better than competitor products How the price offers value Which specific features it offers How it is innovative How it benefits consumers 2/Which of the following is NOT a potential downside of price discounts? Attracting unprofitable, price-conscious customers An immediate increase in sales volume and revenue Easy for competitors to imitate Devaluing a high-end brand Encouraging loyal customers to wait for discounts before buying 3/ All of the following are basic types of compensation plans for salespeople EXCEPT salary plus company shares straight commission salary plus commission salary plus bonus straight salary 4/ Morrill Motors splits the United States of America into 10 sales regions. Within each of those regions, the company has separate sales personnel selling the company's full line of products. Morrill Motors uses a sales force structure. customer complex territorial market product 1. When promoting a product, regardless of media, what is the single MOST important thing to communicate? How it is better than competitor products How the price offers value Which specific features it offers How it is innovative How it benefits consumers 2/Which of the following is NOT a potential downside of price discounts? Attracting unprofitable, price-conscious customers An immediate increase in sales volume and revenue Easy for competitors to imitate Devaluing a high-end brand Encouraging loyal customers to wait for discounts before buying 3/ All of the following are basic types of compensation plans for salespeople EXCEPT salary plus company shares straight commission salary plus commission salary plus bonus straight salary 4/ Morrill Motors splits the United States of America into 10 sales regions. Within each of those regions, the company has separate sales personnel selling the company's full line of products. Morrill Motors uses a sales force structure. customer complex territorial market product