1. Which do you feel is more important for social media marketing, engagement or impressions? Discuss

2. Consider the following scenario: Customers on Twitter are reporting several technical issues with the site or app. People on Facebook are reporting billing issues. And on Instagram, you are getting negative feedback about the overall site or app. How do you tackle all of this at once in the most efficient way to satisfy the largest number of customers?

Sometimes a social media crisis strikes seemingly out of nowhere. The company's brand is on the line with every social media channel known to man. Algorithms working overtime and your target audience waiting for your expert hand to bring world peace while bearing in mind company culture. So how do you save your social media presence from damnation, continue to bring brand awareness, keep the influencers happy and keep your social media manager job?

3. Dose social media affect SEO (search engine optimization? Why or why not?