Question
1. Which Florida city do you believe is the most lucrative for a new high-end BMW advertisement?- Miami, Orlando, or Key West? Why? 2. Which
1. Which Florida city do you believe is the most lucrative for a new high-end BMW advertisement?- Miami, Orlando, or Key West? Why?
2. Which geographical area do you believe would be best to advertise the high-end BMW?- New York City, NY; Nashville, TN; San Diego, CA; or Honolulu, HI? Why?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
