1. Which marketing process states the mission of the organization, why it exists, its reason for being, its primary customers, the products, and services it produces and its geographical area of operation?

A. Mission Identification

B. Situation analysis

C. Objective setting

D. Marketing strategy development

2. Which process determines the means to implement the activities and ensures strategies are fully implemented successfully?

A. Marketing Planning

B. Marketing Strategy

C. Strategic Marketing Process

D. Tactical Marketing Process

3. How are you going to assess and evaluate your market in a situation analysis?

A. make use of SWOT analysis

B. make use of planning strategy

C. make use of tactical process

D. make use of marketing strategy

4. How do companies make use of the retrenchment ?

A. Buying a new outlet of barbershop from other town

B. Introducing new product line of the company

C. Innovate new products for the company

D. Laying off 5 employees from the company

5. How is product development used in a Pizza Parlor?

A. A company opening a new product in La Union

B. A company opening its new line of product like milk tea shop

C. A company introduces a pizza with ice cream toppings

D. A company buying another pizza company in the city

6. How would demographic factor help companies to identify potential market for products and services?

A. increase of population rates

B. development of processing machines

D. uncontrolled use of finite natural resources

C. impact on the basic values, perspective, choice and other behaviors.

7. Which is being identified after knowing the micro-environment factor of a company?

A. Analyze the Strengths and Weaknesses of the company

B. Analyze the Opportunities and Threats of the company

C. Analyze the Strengths and Threats of the company

D. Analyze the Weaknesses and Opportunities of the company

8. How are products of company promoted ?

A. through companies

B. through customers

C. through suppliers

D. through market intermediaries

9. Which is being identified after knowing the macro-environment factor of a company?

A. Analyze the Strengths and Weaknesses of the company

B. Analyze the Opportunities and Threats of the company

C. Analyze the Strengths and Threats of the company

D. Analyze the Weaknesses and Opportunities of the company

10. What information would you use when you have the need to assess or evaluate the opportunities and threats of the company?

A. micro-environment

B. macro-environment

C. marketing environment

D. micro and macro-environment