1. Which medium would you use to advertise the following products and services and how would you use it?

• new brand of cell phone service targeted to young females
• Athletic shoes targeted to young men New brand of all-natural make-up targeted to tweens Fast-food restaurant targeted to college students

2. Give an example of how you might use a wiki in each of these situations: School Community organization Personal 3. Discover the six degrees of separation with people that you know.

- Identify how you are all connected.

4. Identify people that you know who are in each type of network and what:

Communication (gossip, what's going on) Information (go-to person for how to do things such as where to catch the campus shuttle bus) Problem-solving (who you can count on for help to solve a specific problem) Knowledge (experts with skills in specific areas such as accounting or PowerPoint) Access (who has access to whose knowledge and expertise)

5. How you use your social network every day? Do your social network relationships include reciprocity, exchange, or both? Give an example of each.

6. Give 2 examples of consumer-generated content? What is the best way to avoid t- generated content that is negative?

7. What role do you think consumers will have in advertising in the future.