1 Which of the following accurately describes highly innovative companies? a. They grow three to six times faster than rivals. b. They never go bankrupt c. They earn double the profits of rivals. d. They always dominate their market. e A and only Ninety-five percent of new pharmaceuticals that reach clinical trial fail-never making it to product launch a. True b. False Which of the following is not a common characteristic of high-leverage innovators? They manage Innovation as an end-to-end process. They increasingly use big data to gain insight into customer behavior. They know what they customers really want because they have obtained deep customer insight They spend more money on R&D than their rivals. They make their NPD process visible rely on a group of experts to gain insight into product characteristics and viability. Usually used when specialized or technical insight/opinion is needed Simulation Crowdsourcing Customer profiling Expert Panels