1. Which of the following best explains why minimizing costs has potentially serious shortcomings as a means of maximizing owners' equity? A. Minimizing costs allows for the payment of larger dividends to company owners. B. Spending lavishly can impress potential customers. (3. It's difcult to maximize market share without increasing spending. D. Without spending money on REID to improve its products, a firm won't survive long in the constantlv evolving economv