1. Which of the following describes how we view a "product"? a. A group of features b. A product line of iterations C. A bundle of benefits d. The company's assets 2. In class, we learned that it is important when creating a product to peel-apart the various aspects of that product than translate into benefits for the consumer. The three layers are: a. Core benefit, actual benefits, augmented benefits b. Core benefit, transitional features; interchangeable benefits C. Core benefit, promotional mix, pricing mix d. Core benefit, consistent benefits, augmented benefits 3. Lee is working in the marketing department for Uber. His responsibility is to inform the advertising company about the real or perceived differences between Uber's service and the competitor's (Lyft and others) service. He will be describing his company's Return on ad sales b. Product mix Product line d. Product differentiation a. C. 4. Rawlings produces several varieties of baseball gloves with price points that range from $15 to $500, depending upon the size, quality, and purpose of the glove. The variety of baseball gloves that Rawlings offers constitutes its in baseball gloves. Product line b. Product mix C. Product differentiation d. Total product offer a. 5. If Ben & Jerry's a famous ice cream brand produced frozen dinners under its popular name, "Ben & Jerry's", it is: a. Increasing its product line b. Increasing its product mix C. Strategizing to product individual branding d. Protecting the brand