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1) Which of the following is a popular commission model? A. CPM (Cost Per Mille)

1)           Which of the following is a popular commission model?

A.           CPM (Cost Per Mille)

B.           PPCall (Pay Per Call)

C.           CPA (Cost Per Acquisition)

D.          CPI (Cost Per Install) 


2)           Which of the following affiliates are the most sought after?

A.           Speakers

B.           Paid-search affiliates

C.           Opinion leaders

D.          Content producers

E.           Opinion leaders AND content producers


3)           Why is the CPS model profitable?

A.           You have nothing to lose because you don't pay until you get a sale.

B.           You only have to pay your affiliates once per season.

C.           You get paid every time an email is sent.

D.          It's not profitable.


7.    What is the advantage of using affiliate software instead of an affiliate network?

A.           You don't have to go find affiliates to market your product.

B.           You don't have to pay a commission to an affiliate network.

C.           You will have immediate access to thousands of affiliates all around the world.

D.          You won't have to hire people with technical expertise to build your affiliate platform.


8.    Which of the following is NOT a "must-have" when executing an affiliate program?

A.           Affiliate agreement

B.           Affiliate manager

C.           Consistent communication with affiliates

D.          Answers to frequently asked questions


9.    Which of the following is NOT necessary to do when creating an affiliate program?

A.           Research your competitors.

B.           Have a brainstorm session.

C.           Pick a commission model to use.

D.          Decide whether to use software or a network.


10.   Which of the following is a common way to use cookies in affiliate marketing?

A.           Use them to reward your highest-performing affiliates.

B.           Give your affiliates a cookie when they reach 100 sales.

C.           Use them to track user data on your site and reward your affiliates when their referrals make future purchases.

D.          Use them to spy on your affiliates.

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