1. Which of the following is NOT an offensive competitivestrategy?

A) Comparative advertising

B) First-mover advantage

C) Offering differentiation

D) Launching a fighter brand

2. The PARTS acronym is used to specify the components of acompetitive game and provide a framework for analyzing that game.The S in PARTS stands for:

A) Segment

B) Strategy

C) Scope

D) Sustainable advantage

4. True or false: Legal protection of trade dress can serve as atype of defensive competitive strategy.