1) Which of the following is one of the important lessons of the efficient consumer response initiative?

• Does not require co-operation and trust between trading partners.
• Companies really didn't know how to work cohesively together to create value.
• Adoption rates are slow.
• Companies are working cohesively together to create value.

2) Which of the following characterizes design for manufacturability?

• Products are designed so that they can be easily and inexpensively made.
• Product design is decided and then process design is tailor created for product needs.
• Products are designed by sequentially passing responsibility from one function to another.
• Manufacturing drives the process.
• All of the above

3) Which of the following is a process in the SCOR model/methodology?

• Plan
• Source
• Make
• Deliver
• Return
• All of the above

4) Which of the following approaches can help you mitigate the challenges of poor forecasts?

• Obtain and use the best, most recent information available
• Always use simple forecasting techniques
• Build static operations
• Minimize inventory
• All of the above

5) Value can only be realistically assessed from the standpoint of ________.

• The Customer
• The Stock Price
• The Worker
• Senior Management
• The Shareholder
• The CEO

6) Which of the following are examples of acquisition and utilization touch points, respectively?

• Choosing a brand of shampoo; Washing your hair with the shampoo
• Driving the car to school; Researching a new car
• Showrooming; Webrooming
• Eating dinner at a fine restaurant; Looking for a place to eat on Yelp
• None of the above

7) Which of the following is a strategy companies use to reduce manufacturing costs?

• Process Improvement
• Automation
• Offshoring
• Outsourcing
• All of the above

8) Which of the following is a step that is critical to creating an agility capability?

• Map processes to make them visible.
• Use information systems to monitor operations.
• Cross-train workers and organize work in multifunctional teams
• Design performance measures to value agility.
• Build learning loops into every process throughout the organization.
• All of the above

9) Which value dimension is most important?

• It depends
• Innovation
• Cost
• Delivery
• Quality
• Agility

10) Which of the following is a core purpose of a value proposition?

• A value proposition shapes customer experiences.
• A value proposition defines budget allocations.
• A value proposition communicates what your company must do to earn a customer's business.
• All of the above

11) How many months does it take rivals to copy and introduce their own new-and-improved version of a newly introduced product?

• 3-6
• 6-9
• 9-12
• 12-15
• More than 18

12) Which of the following describes possession utility?

• Efforts to communicate (i.e., promote) a product's value and then facilitate the exchange process.
• Acquiring inputs and transforming them into products or services of greater customer value.
• Effectively managing all value-added processes that influence when a product is available for purchase.
• Assuring that products and services are where customers expect to find themwhen they are needed.
• All of the above

13) Which of the following tools are bricks-and-mortar stores commonly using to improve data capture and customer profiling?

• RFID
• Credit Card Databases
• Cookies
• Security Cameras
• Self-scan Technology (e.g., Scan & Go)
• All of the above

14) Which of the following describes the zone of parity?

• Customers are satisfied with the experience, but rivals are just as good.
• Customers are indifferent because the experience is remarkable.
• Experience fails to live up to expectations.
• Experience fails to live up to hype.
• Experience is almost as good as the industry standard, but not quite.

15) Which of the following is true regarding productivity measurement?

• It drives ROI up
• It involves assessing tradeoffs
• Nobody does it any more
• It leads to greater efficiency and more satisfied customers
• It's easy

16) Which of the following are appropriate projects for a pet project program?

• Supplier performance measurement
• Supply-base rationalization
• Alliance implementation
• Almost anything where improvement is needed
• All of the above

17) To use productivity measurement well, you need to ________, ________, and ________.

• Define productivity, Recognize a change; Take action
• Recognize performance has changed; Find out why; Take action
• Plan; Do; Check and Act
• Take action; Measure results; Reevaluate
• Measure inputs; Measure outputs; Make decisions

18) Which of the following are important sources of ideas for KPIs that you should include as part of your balanced scorecard?

• Financial Scans
• Organizational Standards
• Supplier Feedback
• Best-in-class Benchmarks
• All of the above

19) Which of the following is a benefit of integrating human and technology systems (hint: Think Toyota).

• Outstanding Productivity
• High Quality
• Consistently Satisfied Customers
• Unbeatable Profitability
• All of the above

20) Which of the following a major challenge encountered in the benchmarking process?

• Recognizing that benchmarking is a valuable tool
• Identifying an appropriate benchmarking target industry
• Getting a competitor to give you permission to come in and observe how it does business
• Understanding the essence of benchmarking
• All of the above