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1. Which of the following statement is WRONG? a. Advertisers competing for the same space in a display network may be bidding using different methods

1. Which of the following statement is WRONG?

a. Advertisers competing for the same space in a display network may be bidding using different methods of payment.

b. With interest targeting of display ads, ads will be shown to web users who have a given interest regardless of the webpages they are viewing.

c. Remarketing occurs through a display ad network.

d. Advertisers will track and detect the cookies stored in the users browsers, so that the ads can be shown on various webpages that the user visits.

3. An advertiser bids $0.70 per CPC with a CTR of 1%, calculate CPM?

a.

$7.00

c.

$3.50

b.

$0.70

d.

$70.00

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