1. Which of the following statements about different strategic marketing actions is FALSE?

a. Marketers can respond to consumers' frustrations by portraying their products as means to resolve a particular set of frustrations.

b. When the Kaplan Bar Review course tells prospective law students they can "conquer the bar" or achieve a goal by taking the Kaplan course, Kaplan is trying to trigger a product-specific goal.

c. When L'Oreal appeals to self-esteem with the tagline, "Because you're worth it," it is appealing to physiological needs.

d. Marketers can create segments of consumers and target them with their products based on the consumers' personalities.

e. Home Depot, a home improvement store, can minimize consumers' perceived risks in product purchase by offering a favorable return policy.

2. Marita and Carl wanted to renovate their apartment for the summer. However, they did not attain this goal and they stated that they had other demands on their time and busy schedules. Based on this information, Marita and Carl were using this defense mechanism to deal with their failure to attain their goal.

a. Aggression

b. Regression

c. Rationalization

d. Projection

e. Withdrawal

3. FanDuel and DraftKings are sportsbooks that are airing ads to encourage consumers to use their apps to bet on sporting events. Some consumers who have a problem with sports betting have been taking action to ensure they do not see any of these ads. Based on consumer perceptions, these consumers are engaging in ____.

a. Perceptual blocking

b. Perceptual defense

c. Ad non-commitment

d. Communication rejection

e. Ad intolerance

4. Which of the following would not be among the benefits that a Toledo restaurant could obtain because consumers have a favorable attitude toward it?

a. Favorable online comments

b. Greater likelihood of consumers dining at the restaurant

c. Consumer willingness to recommend the restaurant to others

d. Consumer loyalty to the restaurant

e. All of the above are benefits the Toledo restaurant could obtain.

5. In 2021, the Body Care R Us brand launched a line of hair care products for men to complement its existing products of body washes and deodorants. It wanted to leverage the Body Care R Us brand equity to expand into a new category of men's personal care products. Based on the discussion of consumer perceptions, this is an example of the brand taking advantage of ____.

a. physical appearances

b. perceptual blocking

c. the halo effect

d. figure-and-ground

e. perceptual defense