1) Which of the following systems creates a problem where confusion about who should receive a commission on a sale, or how it should be divided, when several channel members are involved? A) hybrid system B) direct management system C) product category system D) multiple channel system 2) Most channel members are in business solely to act as an intermediary between firms and customers. However, sometimes channel members become A) suppliers B) insolvent C) competitors D) manufacturers 3) The market where trademarked goods are sold through channels of distribution that are not authorized by the holder of the trademark is known as: A) vertical B) gray C) parallel D) linear 4) In which of the following systems would channel members perform complementary functions, often for the same customer rather than servicing different segments? A) product category system B) multiple channel system C) direct management system D) hybrid system 5) Manufacturers, in the process of selling consumer products, may deal with which channel members? A) agents or brokers B) wholesalers C) retailers D) all of the above 6) Because channel members often have direct contact with customers, it is ideal for collecting information about customer and competitor behavior. Which of the following channel functions best describes this event? A) marketing research B) negotiation C) communications D) relationship management