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1 . Which of the following topics is the most appropriate to apply quantitative research? [ ] ( a ) Generate ideas ( b )

1. Which of the following topics is the most appropriate to apply quantitative research? []
(a) Generate ideas (b) Estimate the size of market segments
(c) Clarify what the research results mean (d) Understand consumer motivations
2. What is the role of a model? []
(a) It brings the objectivity into the analysis (b) It is used as the raw information to analyze
(c) It provides the framework for analyzing data. (d) It enables accurate calculations.
3. Which of the following describes the correlation -1.0 between A and B most appropriately? []
(a) A and B are related but not closely. (b) A and B are not related at all.
(c) A and B are perfectly related, and they move in the same directions.
(d) A and B are perfectly related, and they move in opposite directions.

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