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1. which Of the following, what is the greatest asset an organization can have? Select one: A. capital B. public goodwill C. corporate history D.

1. which Of the following, what is the greatest asset an organization can have?

Select one:

A. capital

B. public goodwill

C. corporate history

D. technology

E. equity

2. Which of the following is NOT a way to generate publicity?

A. news releases

B. press conferences

C. media tours

D. personal contact with members of the media

E. internal marketing

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