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1. Which province would generate the highest contribution margin in 2020 if each lot is $40 per night? 2. If Equity LifeStyle Properties Inc. only

1. Which province would generate the highest contribution margin in 2020 if each lot is $40 per night?
2. If Equity LifeStyle Properties Inc. only sold lots for $40 a night in Nova Scotia, how many lot nights would they need to sell in 2020 to break-even?
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Table 3: Marketing Fixed and Capital Costs for Equity LifeStyle Properties Inc. 2019 and 2020 Item Occurrence Utilities Expense Monthly Legal Fees Quarterly Online Advertising Expense Annual Honorariums 2019 TV Advertisements Expense Annual Photographers Expense 2019 Furniture 2020 Administrative Expenses Monthly Promotional Display Expense 2020 Celebrity Partnerships 2019 Billboards Expense 2020 Taxes Annual Managers' Salaries Annual Staff Salaries Annual Campsite Equipment 2019 Water Activity Equipment 2020 Licensing Expense 2020 Grounds Maintenance Expense Quarterly Land Annual Amount ($) 700 20,000 40,000 60,000 75,000 100,000 120,000 200,000 225,000 275,000 285,000 300,000 400,000 600,000 700,000 800,000 900,000 1,000,000 2,000,000 Province Alberta British Columbia Manitoba New Brunswick Newfoundland Northern Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan Yukon Table 4: Equity LifeStyle Properties Inc. Variable Costs per Lot Night by Province for 2020 Food and Beverage Complementary Items $10.15 $4.80 $9.50 $2.30 $15.10 $5.00 $12.30 $6.90 $13.00 $3.40 $14.50 $3.00 $15.00 $4.10 $9.90 $2.90 $11.80 $4.00 $12.00 $6.20 $13.75 $5.50 $13.00 $4.70 $11.00 $6.00 Wages $15.00 $14.60 $11.90 $11.70 $12.15 $13.46 $12.55 $16.00 $14.25 $12.85 $13.10 $11.45 $13.71

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