1. Which route based on the elaboration likelihood model isthe marketer predicting the consumer is likely to take when designing the following advertisement. ( ) [Image source: http://www.dailymail.co.uk/news/article-3522096/She-s-cafented-beautiful-opinion-Emma-Waston-starred-skin-lightening-cream-ad-critics-asking-Harry-Potter-actress-Hermione-hypocnte.html]

A. Peripheral route

B. Central route

C. Alternative route

D. En route

2. Tobias enjoys listening to jazz and it is his most favourite music genre. Recently, a new upcoming jazz band has emerged in the music scene and has generated a lot of positive publicity, with many critics claiming it is the new big thing. Tobias however does not like the songs they are producing because the lyrics are quite offensive to him. What amuse does Tobias now hold towards jazz as a music genre? ( )

A. Positive

B. Negative

C. Neutral

D. None of the above