1. Which segmentation variable(s) would you use if you were to segment the global market for Louis Vuitton?

2. China has been a major market for many luxury brands such as Louis Vuitton (LV), https://www.cnbc.com/2023/01/26/lvmh-sees-chinese-luxury-shoppers-returning-boosting-2023-sales.htmlLinks to an external site.. Based on your own research, how would you describe LV's target market in China? Is the target market in China different from that in the US? 

Hint: You may use this website, https://www.hofstede-insights.com/product/compare-countries/,Links to an external site. to help understand cultural differences between the US and China. Psychographic variables are as important as demographic variables in many cases. You're encouraged to use other data sources to support your answer.