Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

1. While cruises have historically been havens for snowbird retirees and multigenerational family reunions, they have recently attracted a younger generation of passengers. Consider the

image text in transcribed
1. While cruises "have historically been havens for snowbird retirees and multigenerational family reunions," they have recently attracted a younger generation of passengers. Consider the four major methods of market segmentation-demographic, geographic, psychographic, and behavioral (i.e.. benefit or volume). Using two of these methods, describe this younger target market for cruises. Identify which methods you're using. 2. How have cruise lines adapted their marketing mixes (i.e., the 4 Ps:product, price, promotion, and place) to attract younger passengers? Support your answer with examples from the article. and please use separate paragraphs (or bullet points) to describe each "P." Hint: Not all of the four Ps are discussed in the article. For any " P " not discussed, simply note that you found no evidence. 3. Identify and describe two cultural, social, individual, and/or psychological influences (i.e.) choose two factors in total across the four categories) on consumer purchase decision-making that are discussed in the article. 4. Besides the ideas described in the article, provide two unique recommendations for cruise marketers to pursue a younger target market, and explain why each is good idea. Your recommendations may relate to product, price, promotion, and/or place

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Core Concepts Of Accounting

Authors: Robert N. Anthony, Leslie Pearlman Breitner

8th Edition

0130406716, 9780130406712

More Books

Students also viewed these Accounting questions

Question

In the linear regression equation, b is the ____ and a is the ____.

Answered: 1 week ago

Question

How much are your customers worth to you over a lifetime of buying?

Answered: 1 week ago