1) Who buys your products and services? 2) Who makes the decision to buy the product? 3) Who influences the decision to buy the product? 4) How is the purchase decision made? 5) Why does the customer buy? 6) Why does the consumer prefer one brang over another? 7) Where do customers go to buy the brand? 8) When do customers buy a product? 8) Why do most customers buy expensive brands over another? 9) What is the product's perception? Is the product perceived as a value for money product or is it perceived as premium? 10) What social factors influence the purchase decision? 11) What is the role of the consumer's lifestyle in his behavior? 12) What role does the personal or demographic factor play in the purchase decision? 13) What can you understand about spirit of poverty when buying a product? 14) How can you demonstrate spirit of poverty when buying a product