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1 . Who founded Sprig 2 . What does Sprig produce? 3 . What is Sprig Toy s mission 4 . Were the expressed mission

1. Who founded Sprig
2. What does Sprig produce?
3. What is Sprig Toys mission
4. Were the expressed mission statements congruent with being purchased by Whamo?
5. What are two segments of the general environment that are important in this case? What are the trends in those segments? For the sociocultural/demographic segment, name at least 3 trends
6. What is the trend in the sociocultural aspect of the sociocultural-demographic segment of the general environment that the founders noticed that partially inspired them to start Sprig?
7. Why did Sprig start in Fort Collins, Colorado
8. Who were Sprigs first customers?
9. What are three characteristics of Sprigs first customers

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