1. Who is Chiquita? Include details such as what products do they sell, where they are based, what are their annual earnings?

2. According to the case, why are bananas so important to grocery? Did you realize this before? Based on this knowledge, look at the bananas sold at any store that sells them. Based on research on sales of bananas, suggest one thing that store could do to improve its sales of bananas, and explain why.

3. How has Chiquita used category management? Give at least two specific examples.