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1. Wholefoods, an American supermarket chain, introduced its own private label, 365 brand in 1997 (24 years ago). Wholefoods registered 365 trademark in 1997 for
1. Wholefoods, an American supermarket chain, introduced its own private label, 365 brand in 1997 (24 years ago). Wholefoods registered 365 trademark in 1997 for $1,000. Since then, Wholefoods has paid an annual registration fee of $100 and continues to promote the 365 trademarked brand by spending $3000 on advertising per year. What is the carrying amount of 365 trademarked brand on Wholefoods 2021 balance sheet based on US GAAP and IAS 38?
A. $0
B. $1,000
C. $3,400
D. $75,400
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