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1. Why are directional strategies both a part of the situational analysis and part of strategy formulations? 2. How is strategy formulation related to the

1. Why are directional strategies both a part of the situational analysis and part of strategy formulations? 2. How is strategy formulation related to the situational analysis 3. Name and describe the expansion, reduction and maintenance of scope strategies (hint: Adaptive Strategies, use Exhibit 6-4 in the text (8th Edition).

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