1) Why are some reviews hidden on Yelp?

a) They are too negative about the business.

b) They are too positive about the business.

c) The reviewers who post them are new to Yelp.

d) The business being reviewed is new to Yelp.

2) Why should companies avoid using jargon in social media posts?

a) Industry insiders won't understand it.

b) The general public will be confused by it.

c) Jargon tends to have a higher character count than plain language.

d) None of the above.

3) On which social media channel can you find "tries"?

a) Instagram

b) Pinterest

c) Yelp

d) Facebook

4) Bob's Doggy Daycare wants build up a repeat clientele. On Yelp, the company sets up a _____________________to reward that clientele. After three visits to the daycare, the client gets a free bag of dog treats.

5) Pins with a high mix of saves, clicks, and more are called _______________on Pinterest.