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1. Why are you, as a student, already somewhat of an expert in marketing before taking this course? 2. What is marketing? Is it the

1. Why are you, as a student, already somewhat of an expert in marketing before taking this course?

2. What is marketing? Is it the same thing as advertising? Why or why not?

3. Give examples of how the five environmental forces affect the marketing environment.

5

4. How does technology affect marketing?

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International Marketing And Export Management

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

8th Edition

1292016922, 978-1292016924

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