1. why did Pathao find early success in Dhaka city? What strengths and weaknesses did the company display?

2. Evaluate Pathao's recent changes. How do these differentiate the company's service model in the market?

3. To guide the company, executives are assessing the competitive dynamics of the appbased ride service market in Bangladesh. What factors should be given the most weight? Why?

4. Should Pathao have expanded into new markets at the same time as expanding its product offerings into new verticals? Explain.

5. What business strategy should Pathao use to promote long-term success? What role should Pathao's customer service and retention strategy play?