1. Why do companies need culture? 2. In what ways does culture serve as a controlling mechanism? 3. What are the pros and cons of an outcome-oriented culture? 4. When bureaucracies were first invented they were considered quite innovative. Do you think that different cultures are more or less effective at different points in time and in different industries? Why or why not? 5. What is the influence of company founders on company culture? Give examples based on your personal knowledge. 6. Can new employees change a company's culture? If so, how? 7. What recommendations would you have for someone considering a major change of culture within their own organization?