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1. Why do marketers need to know that attribute processing is easier for consumers than brand processing? 2. Under what circumstances do consumers use an
1. Why do marketers need to know that attribute processing is easier for consumers than brand processing?
2. Under what circumstances do consumers use an alternative-based strategy or an attribute-based strategy for decision making?
3. How do consumers use compensatory and non-compensatory decision-making models?
4. How do unconscious factors influence consumer behavior?
5. If the habit is a simplifying strategy, why do consumers sometimes seek variety?
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