1. Why do most start-ups focus on relatively small target markets in the beginning, rather than on larger markets with more substantial demand? What are some ways to determine the attractiveness of a small target market within a larger industry?

2.How these four areas together will affect your business's ability to gain a potential market share.

.Where do we compete

.What unique value do we bring

.What resources and capabilities do we utilize

.How do we sustain our value