Question: 1. Why do you think most long term financial planning begins with sales forecasts? Stated differently, why are future sales the key input? 2. A

1. Why do you think most long term financial planning begins with sales forecasts? Stated differently, why are future sales the key input?

2. A firms enterprise value is equal to the market value of its debt and equity, less the firms holdings of cash and cash equivalents. This figure is particularly of interest to potential purchasers of the firm. Why?

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