Question
1. Why does it take three years before the use of marketing planning typically is routinized in a company? 2. In what ways does marketing
1. Why does it take three years before the use of marketing planning typically is routinized in a company?
2. In what ways does marketing planning help with establishing controls for a marketing function?
3. What are the implementation requisites for marketing strategies and plans?
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Supply Chain Management Strategy Planning and Operation
Authors: Sunil Chopra, Peter Meindl
6th edition
133800202, 978-0133800203
