$1.$ Why Innovation Matters

Feldman Films is a company associated with photography, and has been in business for the last $30$ years. The invention and development of the digital camera forced Feldman Films to start thinking fresh. Feldman Films applied design thinking to strategy and innovation in response to the competitive threat from the digital camera. In this scenario, the development of the digital camera was a $\_\_\_\_\_.$

technological lockout

technological barrier

technological singularity

technological discontinuity

When significant improvements in performance can only be gained through radical new designs or new performance$-$enhancing materials, it is likely that a company is at the $\_\_\_\_\_.$

beginning of the technology cycle

end of the technology cycle

break$-$even point

payback period