Question
1) Why is Apple falling short of its expectations in China? In India? 2) Why has Apple been so slow in responding to the particular
1) Why is Apple falling short of its expectations in China? In India?
2) Why has Apple been so slow in responding to the particular needs of consumers in China and India? Hint: what's Apple's global strategy?
Step by Step Solution
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1 Apple falling short of its expectations in China and India can be attributed to several factors In China Increased competition from local smartphone ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
