1. Why is building a brand an organizational must?

A) To stick in the mind of the customer

B) To make awareness about the product

C) To generate a perception in the mind of the consumer that leads to brand equity

D) All of these are correct.

2. Explain how the sports field differs from other business fields.

3. True or False? A breakeven analysis determines at what point the event can cover all the expenses and begin to make a profit.

A) True

B) False

4. What type of information does a feasibility study provide to marketing strategy?

A) Information to support decision making

B) Reasons not to proceed

C) Important attributes and benefits to highlight to position the product in the minds of the consumer

D) Information to support decision making and reasons not to proceed

5. What is the purpose of SWOT analysis?

A) To define the specific purpose of the organization and aid in the fulfillment of the facility goal

B) To allow a marketer to capitalize on strengths and opportunities while mitigating the potentially negative effects of weaknesses and threats

C) To enable organizations to break consumers into smaller groups based on similar characteristics

D) All of these are correct.

6. ________ is when marketers break consumers into smaller clusters or groups through identified similarities.

A) Segmentation

B) Product extension

C) Breakeven analysis

D) SWOT analysis

7. ________ categorizes based on people's beliefs or attitudes.

A) Psychoanalytics

B) Psychoanalysis

C) Psychographics

D) Psychometrics

8. Explain the importance of understanding a consumer's media preference and use.

9. True or False? A customer profile is a combination of marketing activities directed toward establishing, developing, and maintaining relational exchanges.

A) True

B) False

10. Upon which system does customer relationship management (CRM) further expand?

A) DMB

B) BMD

C) DBM

D) MDB

11. What is the objective of viral marketing?

A) To gain large effects at low expenses

B) To use social networks to increase brand awareness through a self-replicating process

C) To use of a number of promotional methods

D) To break down the work involved into manageable activities

12. Which of the following is not a strategy used in differentiation?

A) Contrasting the product

B) Grabbing the unoccupied

C) Repositioning

D) All of these are strategies used in differentiation.

13. Which of the following best describes the function of personal selling?

A) To reach the target audience

B) To reach a mass audience, although message is not controlled

C) Prospecting customers to gather information from direct feedback

D) To reach a reach mass audience

14. Promotion mix is the varied use of a number of promotional methods. Please explain in detail the different methods.

15. What is the objective of guerrilla marketing?

A) To gain large effects at low expenses.

B) To use social networks to increase brand awareness through self-replicating process

C) The use of a number of various promotional methods

D) To break down the work involved into manageable activities

16. According to Smith and Anderson, 73% of Americans use which of the following social media platforms?

A) Facebook

B) Twitter

C) YouTube

D) Instagram

17. According to Smith and Anderson, 27% of Americans of all ages use which of the following social media platforms?

A) Facebook

B) Twitter

C) Snapchat

D) Instagram