1. Why is counterfeiting such a large and important issue for the global fashion industry? And, specfically, for Amazon?

2. Should Amazon cancel its third-party vendor system, since it is so difficult to police for counterfeit merchandise? What are the benefits and drawbacks to eliminating the third-party vendor system?

3. Propose some strategies Amazon can use to protect against counterfeits, and how they can measure their success.

4. What strategies can fashion brands use to assure that counterfeit merchandise is not being sold through Amazon?

Reference: https://business.adobe.com/glossary/ecommerce.html?s_cid=7011O000003JxMGQA0&sdid=A325259&mv=search&edtamo=true&ef_id=CjwKCAjwgZuDBhBTEiwAXNofRA6Xew-ey-5gdR16L-xDRWIXTapti3ivjPqfsvNqtmte28wm-aX-PhoCTfwQAvD_BwE:G:s&s_kwcid=AL!3085!3!437062733451!b!!g!!%2Be%20%2Bcommerce!10120016358!100356643134&gclid=CjwKCAjwgZuDBhBTEiwAXNofRA6Xew-ey-5gdR16L-xDRWIXTapti3ivjPqfsvNqtmte28wm-aX-PhoCTfwQAvD_BwE