Question
1. Why is IKEA organization global? 2.what are factors that could trigger IKEA organization to expand across international boundaries. 3.Discuss the main success factors of
1. Why is IKEA organization global?
2.what are factors that could trigger IKEA organization to expand across international boundaries.
3.Discuss the main success factors of IKEA global brand. What is its marketing strategy, competitors and competitive advantage?
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Financial Accounting Fundamentals
Authors: John Wild, Ken Shaw, Barbara Chiappetta
6th edition
1259726916, 978-1259726910
