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1). Why is it important to build goodwill when delivering a bad news message? Explain the inductive approach. Do you believe this is an effective

1). Why is it important to build goodwill when delivering a bad news message? Explain the inductive approach. Do you believe this is an effective method?

2). Give some examples of persuasive messaging used in advertising? Explain your choice (ie., good or bad, effective, etc.).

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