1. Why is it important to understand ratio analysis? Do you think all company employees understand ratio analysis? If not, should they? How can management help employees to understand the importance of ratio analysis? Should employee raises and bonuses be tied to performance measures? If so, what measures would you recommend? 2. Why should a company produce competitive analysis? What are some of the measures that could be included in developing competitive analysis? Should all company employees have access to competitive analysis? Why or why not?