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1. Why is market research important? 2. Do a search on epic market research research failures. Pick your favorite failure and explain why it failed.
1. Why is market research important?
2. Do a search on epic market research research failures. Pick your favorite failure and explain why it failed.
3. Explain why you might use internal marketing research staff for a project rather than hiring an outside firm.
4. Explain how a Business to Consumer (B2C) company (meaning companies that sell to indivdiuals...like NIKE) might use social medial in their maket research efforts.
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