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1. Why is sampling a good marketing tool to influence low-effort decisions? 2. In terms of choice tactics, explain the risk that Starbucks takes if
1. Why is sampling a good marketing tool to influence low-effort decisions? 2. In terms of choice tactics, explain the risk that Starbucks takes if consumers who sample Pike Place coffee do not l...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
